Brand
The gauge is the mark.
Paper cream and graphite. Forest PAY, rust PASS. Not black, not a gradient. Download the files. Use them as they are.
| File | Use | Download |
|---|---|---|
| Logo (square) | Search, app icon, avatar | SVG · PNG |
| Logo dark | Dark grounds | SVG · PNG |
| Mark | Gauge with stem | SVG |
| Lockup | Mark + WOULDPAY + PAY OR PASS | SVG |
| Wordmark | WOULDPAY only | SVG |
| Favicon | Browser tab | SVG |
| Stripe icon | Dashboard → Branding. Square 512×512 | PNG |
| Stripe logo | Dashboard → Branding. Lockup 1440×320 | PNG |
Stripe
Paste these in Branding.
Settings → Branding. Icon is the square gauge. Logo is the wide lockup. Accent is the page background on Checkout and emails — cream, not green.
Brand color
#2F5D3A
Forest PAY. Receipts, invoices, customer portal.
Accent color
#F4EFE4
Paper cream. Checkout, payment links, email background.
Canonical square logo: wouldpay.dev/brand/logo.png
